https://yellow.design yellow2021 Mon, 23 Mar 2026 22:27:12 +0000 https://yellow.design en https://yellow.design/Homepage Thu, 20 Aug 2020 20:19:55 +0000 yellow2021 https://yellow.design/Homepage https://yellow.design/Nav Thu, 20 Aug 2020 20:19:55 +0000 yellow2021 https://yellow.design/Nav yellow ︎︎ https://yellow.design/Harris-Trzaskoma Mon, 23 Mar 2026 22:27:12 +0000 yellow2021 https://yellow.design/Harris-Trzaskoma The lawyers at Harris Trzaskoma LLP are among Manhattan’s most experienced and respected litigators and criminal defense specialists. They are routinely called upon to guide clients through complex legal challenges—in courtrooms, boardrooms, and conference rooms alike. Like Yellow, they are driven by a singular goal: achieving the best possible outcomes for their clients. Above all, Harris Trzaskoma seeks to communicate in a voice that is unmistakably its own—distinct, compelling, and true to its vision. <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/0cfc352fad75ae4883d5e6ad84a835219c3e22aadc414b4bfa0b070b52c06728/Harris-Trzaskoma-landing.jpg" data-mid="246421295" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0cfc352fad75ae4883d5e6ad84a835219c3e22aadc414b4bfa0b070b52c06728/Harris-Trzaskoma-landing.jpg" /> LogoWebsiteCommunication planning <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/9404014a1700989e4b2eafffbbc90c51fb78ba03421857fe662a4185d8a617b2/Harris-Trzaskoma-planning.jpg" data-mid="246421254" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9404014a1700989e4b2eafffbbc90c51fb78ba03421857fe662a4185d8a617b2/Harris-Trzaskoma-planning.jpg" /> https://yellow.design/Lasso Sat, 22 Aug 2020 16:44:14 +0000 yellow2021 https://yellow.design/Lasso Yellow recently worked with Big Small (Ben Cleaver and Tom Evans) to brand the world’s first closed-loop recycling home appliance company. Every year, millions of tonnes of plastic, glass and other useful materials are sent to landfill or dumped into rivers and oceans. Co-founders Aldous Hicks and Alison Richardson thought there was a better way, and they designed the Lasso system. The team at Yellow created a visually compelling brandmark to cross all media — from device to app. BrandmarkBrand system Brand world Brand toolkit <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c30d69f683fd473e6dcce014eb340c129cfc1bfceb8c8bbb30e2c6037304e80b/Lasso_1.jpg" data-mid="80639237" border="0" src="https://freight.cargo.site/w/1000/i/c30d69f683fd473e6dcce014eb340c129cfc1bfceb8c8bbb30e2c6037304e80b/Lasso_1.jpg" /> <img width="750" height="423" width_o="750" height_o="423" data-src="https://freight.cargo.site/t/original/i/9d19f6da475f13fce8cd79aaafff59c4368e605b093ca8d8e7670fd7a7c1fff1/Screenshot-2021-08-20-at-11.33.10.jpg" data-mid="142318261" border="0" src="https://freight.cargo.site/w/750/i/9d19f6da475f13fce8cd79aaafff59c4368e605b093ca8d8e7670fd7a7c1fff1/Screenshot-2021-08-20-at-11.33.10.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3352de8c4b368b50bb25d5e4e1ef145a2b392e2a12766f67893eca6c22fd31d0/Lasso_3.jpg" data-mid="80639243" border="0" src="https://freight.cargo.site/w/1000/i/3352de8c4b368b50bb25d5e4e1ef145a2b392e2a12766f67893eca6c22fd31d0/Lasso_3.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/68ba64f39b5417550fb8d302170bb706714b1b2cfc80bbde9fa6f25ebd347c6e/Lasso_4.jpg" data-mid="80639244" border="0" src="https://freight.cargo.site/w/1000/i/68ba64f39b5417550fb8d302170bb706714b1b2cfc80bbde9fa6f25ebd347c6e/Lasso_4.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3662ab336fd732cd011e4cb377634fd96831f50f11316454038bfe42cf97e40c/Lasso_5.jpg" data-mid="80639251" border="0" src="https://freight.cargo.site/w/1000/i/3662ab336fd732cd011e4cb377634fd96831f50f11316454038bfe42cf97e40c/Lasso_5.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/022ee6a4bd2e18a0cb28101ee2065368df567c8623bdf4ce37cf72f46440e209/Lasso_2.jpg" data-mid="80639238" border="0" src="https://freight.cargo.site/w/1000/i/022ee6a4bd2e18a0cb28101ee2065368df567c8623bdf4ce37cf72f46440e209/Lasso_2.jpg" /> https://yellow.design/Flowers-Keller-1 Mon, 23 Mar 2026 22:05:58 +0000 yellow2021 https://yellow.design/Flowers-Keller-1 Flowers Keller are unapologetic former federal public defenders turned private practitioners specializing in high-end criminal defense and wrongful conviction work. They commissioned Yellow to craft a logo that radiates confidence clarity and purpose—and a website that showcases their expertise and experience. Above all they wanted a voice that is unmistakably their own: bold compelling and driven by their passion for justice. LogoWebsite Communication planning <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/8abbeca040bcb805122228680a5db2f1ff22fb2f95bda4a072361fa4081aef21/Flowers-Keller-iphone.jpg" data-mid="246421102" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/8abbeca040bcb805122228680a5db2f1ff22fb2f95bda4a072361fa4081aef21/Flowers-Keller-iphone.jpg" /> https://yellow.design/Color-Council Tue, 16 May 2023 22:13:00 +0000 yellow2021 https://yellow.design/Color-Council The Inter-Society Color Council advances the knowledge of color as it relates to art, science, industry and design. Yellow recently created a new brand mark and visual identity for this special organization. The new mark is infinitely flexible and the new emphasis on ‘Color Council’ will help the group connect with a broader range of members.&nbsp; <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/90d1c97f78d08de1dab886983d7f0259fae6681ac557e141d57393e8c70ce21a/Color-Council-ipad.jpg" data-mid="178992207" border="0" src="https://freight.cargo.site/w/1000/i/90d1c97f78d08de1dab886983d7f0259fae6681ac557e141d57393e8c70ce21a/Color-Council-ipad.jpg" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d98cfc36b2394af74c977b5fb386e6d61b4500fc800d236b2c5928698433eb1e/Color-Council-logo-1.jpg" data-mid="178991887" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/d98cfc36b2394af74c977b5fb386e6d61b4500fc800d236b2c5928698433eb1e/Color-Council-logo-1.jpg" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/68b941a9f06eef3da8ab5bbbf266656e350af7e1a2d87da9f31e9116b91eec0f/Color-Council-magenta.jpg" data-mid="178992061" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/68b941a9f06eef3da8ab5bbbf266656e350af7e1a2d87da9f31e9116b91eec0f/Color-Council-magenta.jpg" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ec81a05d453c67d0680071d5d1cc31c987c19074a211ae88989a33ac8036fe37/Color-Council-tote.jpg" data-mid="179001460" border="0" src="https://freight.cargo.site/w/1000/i/ec81a05d453c67d0680071d5d1cc31c987c19074a211ae88989a33ac8036fe37/Color-Council-tote.jpg" /> https://yellow.design/Parallel-Histories Fri, 21 Aug 2020 22:00:04 +0000 yellow2021 https://yellow.design/Parallel-Histories Parallel Histories is in learning program designed to present global conflicts in a balanced way. Too often competing perspectives are twisted into a single, compromised narrative. Parallel Histories presents each view side by side, so that each can be examined fairly. It’s the new way to study conflict — accessible, balanced and parallel. The ‘deconstructed’ brandmark communicates the way that history is reframed and rebuilt. The visual design communicates detailed information in an elegantly simple but compelling way.&nbsp; BrandmarkWebsite eBooks <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/787273b5ea46e20a680f870ae5f715c1865e66f9aee88a5219accf60668810fd/Parallel-website.jpg" data-mid="178995733" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/787273b5ea46e20a680f870ae5f715c1865e66f9aee88a5219accf60668810fd/Parallel-website.jpg" /> &nbsp;<img width="1000" height="680" width_o="1000" height_o="680" data-src="https://freight.cargo.site/t/original/i/9b34a62e1246c304f5cce097cd53da5cb902b3a001ea91725eb368c16ead89b3/parallel-house-of-lords.jpg" data-mid="80843927" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/9b34a62e1246c304f5cce097cd53da5cb902b3a001ea91725eb368c16ead89b3/parallel-house-of-lords.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/a15796787930381401e87d81e681321d7dfef3bf94683c39451fed3f8afc0bad/parallel-bus-ad.jpg" data-mid="80843928" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/a15796787930381401e87d81e681321d7dfef3bf94683c39451fed3f8afc0bad/parallel-bus-ad.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="2853" height="1800" width_o="2853" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6a0ea9afb1e9b59b598a317f12fb427375947e274a30eeb082a7c8e780767286/Parallel_2.jpg" data-mid="80843973" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/6a0ea9afb1e9b59b598a317f12fb427375947e274a30eeb082a7c8e780767286/Parallel_2.jpg" /> https://yellow.design/Shapermint Fri, 09 Jul 2021 21:32:38 +0000 yellow2021 https://yellow.design/Shapermint Yellow worked with Pause For Thought to create a new brandmark to reflect a new approach to shapewear. An iconic S was inspired by women who set things in motion at home at work and beyond. The new look celebrates every curve and shape, and the collective journey, as women shape the world around them. ‘Shapermint is revolutionizing the shapewear industry by empowering its community of women to feel more confident in their own skin’ – Reuters Brandmark <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/36922d9324a3a205af38cd3f6febd24fc1600b69992d6b6d62e22d2ae276c3b7/shapermint-rear.jpg" data-mid="113480431" border="0" src="https://freight.cargo.site/w/1000/i/36922d9324a3a205af38cd3f6febd24fc1600b69992d6b6d62e22d2ae276c3b7/shapermint-rear.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1a6f8034cdecdcc577d031e4e51423f9ba00b81db61f36a326ac72975b60fa99/shapermint-iphone.jpg" data-mid="113480429" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1a6f8034cdecdcc577d031e4e51423f9ba00b81db61f36a326ac72975b60fa99/shapermint-iphone.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a9c3f370058ec57cf27a67d47c7850b83295b32b64e3a25f77cab7cb0f383ee2/shapermint-blurry-S.jpg" data-mid="113480094" border="0" src="https://freight.cargo.site/w/1000/i/a9c3f370058ec57cf27a67d47c7850b83295b32b64e3a25f77cab7cb0f383ee2/shapermint-blurry-S.jpg" /> https://yellow.design/Givaudan Thu, 20 Aug 2020 20:52:03 +0000 yellow2021 https://yellow.design/Givaudan Marcus created a new brand identity for Givaudan Roare, the worlds largest flavors and fragrance company. Established in 1895, Givaudan is the industry leader in creating&nbsp;flavors&nbsp;for everything from ice cream to shampoo and high end perfumes. Headquartered&nbsp;in Switzerland, Givaudan employs over 9,000 people across&nbsp;88 locations and 34&nbsp;production sites worldwide.&nbsp;An iconic G becomes a signature element for the brand. Infinitely re-imagined, the icon is a dynamic reminder of the sensorial products that Givaudan creates. The brand redesign and all new communication touchpoints, were built upon a concise repositioning for the corporation: Creating Sensory Advantage. Brandmark Brand Architecture Signage <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f3eff955fc8caad74671336d4356bbc3412cd4c26471042b6a4815dfe24dcedb/givaudan-launch.jpg" data-mid="81539068" border="0" src="https://freight.cargo.site/w/1000/i/f3eff955fc8caad74671336d4356bbc3412cd4c26471042b6a4815dfe24dcedb/givaudan-launch.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8f315fb24c8683b787bf4aafade1b6f5bca578a5d6786bc96a308e749f01cf79/givaudan_bags-copy.jpg" data-mid="81539082" border="0" src="https://freight.cargo.site/w/1000/i/8f315fb24c8683b787bf4aafade1b6f5bca578a5d6786bc96a308e749f01cf79/givaudan_bags-copy.jpg" /><img width="3276" height="2984" width_o="3276" height_o="2984" data-src="https://freight.cargo.site/t/original/i/e813834674d7d83a871f8d6195fca5bb25f30d4ee5b26553d20730982a803728/givaudan-ipad_white.jpg" data-mid="81539190" border="0" src="https://freight.cargo.site/w/1000/i/e813834674d7d83a871f8d6195fca5bb25f30d4ee5b26553d20730982a803728/givaudan-ipad_white.jpg" /> <img width="700" height="525" width_o="700" height_o="525" data-src="https://freight.cargo.site/t/original/i/5a53ea5218008b3a1a18d3d0453a95a42bb7a986ed7d88e2ed8c277fd156c9c5/givaudan-factory.jpg" data-mid="80426250" border="0" data-scale="100" src="https://freight.cargo.site/w/700/i/5a53ea5218008b3a1a18d3d0453a95a42bb7a986ed7d88e2ed8c277fd156c9c5/givaudan-factory.jpg" /> <img width="1997" height="2749" width_o="1997" height_o="2749" data-src="https://freight.cargo.site/t/original/i/7c8ece6d2606feb32111da621e3113748ff07f1947fd6fcb2b239eccdfebd845/givaudan-G-collection.jpg" data-mid="81539050" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/7c8ece6d2606feb32111da621e3113748ff07f1947fd6fcb2b239eccdfebd845/givaudan-G-collection.jpg" /> <img width="1129" height="1114" width_o="1129" height_o="1114" data-src="https://freight.cargo.site/t/original/i/ee8a07a078b242565e50ca611a1a798cea9ca1c69261e3b06acfde69b31c0082/givaudan-icon.jpg" data-mid="81539204" border="0" src="https://freight.cargo.site/w/1000/i/ee8a07a078b242565e50ca611a1a798cea9ca1c69261e3b06acfde69b31c0082/givaudan-icon.jpg" /> https://yellow.design/Artwire Fri, 09 Jul 2021 21:39:48 +0000 yellow2021 https://yellow.design/Artwire Artwire is a pioneering company credited with initiating the discipline of ‘art economics’. They developed an articulated portfolio of intellectual property that enables art to attain 21st century marketplace precision speed and accountability. Yellow was hired to create a brand identity to represent this complex BUT essential capability. BrandmarkBrand systems Brand world Brand toolkit <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ffba991fbbdf25748cfccb18b5551f811669a9799a5368a0fedb9f78ed16f5dc/Artwire-complete-logo.jpg" data-mid="113483637" border="0" src="https://freight.cargo.site/w/1000/i/ffba991fbbdf25748cfccb18b5551f811669a9799a5368a0fedb9f78ed16f5dc/Artwire-complete-logo.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8cfe952fdfa6b26ec65e528a56810f7ace45ab58b295fedee9db2d472b113cfc/Artwire-gallery.jpg" data-mid="113483635" border="0" src="https://freight.cargo.site/w/1000/i/8cfe952fdfa6b26ec65e528a56810f7ace45ab58b295fedee9db2d472b113cfc/Artwire-gallery.jpg" /><img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d58c4356b68a0cd29afec81b6fe9b94beee57e8bf344c015616c087bfb8d917d/Artwire-reverse-logo.jpg" data-mid="113482984" border="0" src="https://freight.cargo.site/w/1000/i/d58c4356b68a0cd29afec81b6fe9b94beee57e8bf344c015616c087bfb8d917d/Artwire-reverse-logo.jpg" />