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Launched 10 years ago Anghami is the biggest streaming company in the Arab world! Due to this spectacular growth they needed a brand re-design that would be more flexible, dynamic, and fresh. The concept developed by BigSmall and Silas Amos was of a ‘the traveling voice’ — represented by the 4 lines that travel throughout the Anghami visual universe.

Yellow was commissioned to refine the 4 line icon created by The Yarza Twins and to create a custom logomark. The new brand design was launched with a spectacular projection on to the Burj Khalifa, the tallest building on earth!  

Brand icon refinement