Yellow is an essential design company. We help companies and brands focus on their essential intent, eliminate excess and go big with the things that really matter.
We deliver focussed design systems that are single-minded and truly distinctive. The partners work on every project — supported by an essential team of design specialists.
We balance senior level talent and experience with agility. We work from our studios in Brooklyn and Los Angeles.
what we do
insights
We combine a deep understanding of visual communication with strategic/intuitive analysis. Following a download on business/brand strategy, audience, competitive set and team interviews —we create a visual positioning and a visual platform to guide future brand communication.
brand architecture
Growing brands and business can lose focus and become visually confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.
verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT focus on human inspiration!
VISUAL IDENTITY
This is the focus of our studio. We bring your ‘purpose and proposition’ to life with the creative building blocks all brands need: from brandmark through to color palette, custom typography and imagery.
packaging
We have an additional focus on CPG. Including better-for-you food products, beauty, tech and beverage.
motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through sound and motion.
digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.
activation
We design the elements you need to launch your new brand, internally and externally.
toolkits
In addition to files and digital assets, we provide concise brand toolkits to guide all touchpoints.
We deliver focussed design systems that are single-minded and truly distinctive. The partners work on every project — supported by an essential team of design specialists.
We balance senior level talent and experience with agility. We work from our studios in Brooklyn and Los Angeles.
what we do
insights
We combine a deep understanding of visual communication with strategic/intuitive analysis. Following a download on business/brand strategy, audience, competitive set and team interviews —we create a visual positioning and a visual platform to guide future brand communication.
brand architecture
Growing brands and business can lose focus and become visually confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.
verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT focus on human inspiration!
VISUAL IDENTITY
This is the focus of our studio. We bring your ‘purpose and proposition’ to life with the creative building blocks all brands need: from brandmark through to color palette, custom typography and imagery.
packaging
We have an additional focus on CPG. Including better-for-you food products, beauty, tech and beverage.
motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through sound and motion.
digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.
activation
We design the elements you need to launch your new brand, internally and externally.
toolkits
In addition to files and digital assets, we provide concise brand toolkits to guide all touchpoints.