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our team

Though our years of experience in the US and across the world, we have developed a curated team of design industry experts (an amazing bunch of people).
We work consistently with a core team — but can call upon an even broader network as appropriate. This way we are able to deliver the highest quality support AND to work lean!

susan hopper

Susan has directed award-winning teams for several of the world’s leading agencies. She is inspired by fine art, architecture, travel and the talented people she has worked with throughout her career.

Susan was a design nomad at the beginning of her career: her design skills and love of travel took her to New York, San Francisco, London, Toronto, Los Angeles and Sydney — on a seemingly perpetual quest to discover the perfect design studio. Susan believes in creating a unique brand voice for each client and extending it from naming and logo design — though to print and interactive media.

Susan is an adjunct professor at FIT within the Communications and Packaging departments and has also taught the Masters in Branding program at SVA. She believes students benefit from working with professors who are active designers, and she focusses on setting real world design challenges within the curriculum.

Susan is happy to admit to one further addiction: she is obsessed with typography...

marcus hewitt

Marcus is a design leader who has built award-winning teams for several of the world’s leading agencies. He has repositioned international brands and helped entrepreneurs launch new brands—but his passion is for the haiku of design… the brandmark.

Before founding Yellow, Marcus was ECD with Dragon Rouge, following thirteen years as CCO and Founding Partner of Sterling Brands in New York. He started his career with Pentagram in London, and he helped establish the Michael Peters Group in London, Toronto and Los Angeles. He’s led major new identity and packaging programs for clients including Givaudan, The Getty Museum, SAP, Constellation Brands, Burger King, Pepsi, Diageo, Viacom, Unilever, Cablevision, VegaOne and Monster Energy.

He is an active member of the AIGA and a past board member of the NYC board. He believes designers have an essential role to promote responsible design and is always happy to contribute his skills to non-profits.

He has spoken at many conferences and when he’s not designing, you'll find him with a power tool renovating a house somewhere...