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Yellow recently worked with Big Small (Ben Cleaver and Tom Evans) to brand the world’s first closed-loop recycling home appliance company. Every year, millions of tonnes of plastic, glass and other useful materials are sent to landfill or dumped into rivers and oceans. Co-founders Aldous Hicks and Alison Richardson thought there was a better way, and they designed the Lasso system.

The team at Yellow created a visually compelling brandmark to cross all media — from device to app.

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