Yellow recently worked with Big Small (Ben Cleaver and Tom Evans) to brand the world’s first closed-loop recycling home appliance company. Every year, millions of tonnes of plastic,
glass and other useful materials are sent to landfill or dumped into rivers and
oceans. Co-founders Aldous Hicks and Alison Richardson thought there was a
better way, and they designed the Lasso system.
The team at Yellow created a visually compelling brandmark to cross all media — from device to app.
The team at Yellow created a visually compelling brandmark to cross all media — from device to app.
Brandmark
Brand system
Brand world
Brand toolkit
Brand system
Brand world
Brand toolkit