Yellow recently worked with Big Small (Ben Cleaver and Tom Evans) to brand the world’s first closed-loop recycling home appliance company. Every year, millions of tonnes of plastic,
glass and other useful materials are sent to landfill or dumped into rivers and
oceans. Co-founders Aldous Hicks and Alison Richardson thought there was a
better way, and they designed the Lasso system.
The team at Yellow created a visually compelling brandmark to cross all media — from device to app.
The team at Yellow created a visually compelling brandmark to cross all media — from device to app.
Brandmark
Brand system
Brand world
Brand toolkit
Brand system
Brand world
Brand toolkit
![](https://freight.cargo.site/t/original/i/c30d69f683fd473e6dcce014eb340c129cfc1bfceb8c8bbb30e2c6037304e80b/Lasso_1.jpg)
![](https://freight.cargo.site/t/original/i/9d19f6da475f13fce8cd79aaafff59c4368e605b093ca8d8e7670fd7a7c1fff1/Screenshot-2021-08-20-at-11.33.10.jpg)
![](https://freight.cargo.site/t/original/i/3352de8c4b368b50bb25d5e4e1ef145a2b392e2a12766f67893eca6c22fd31d0/Lasso_3.jpg)
![](https://freight.cargo.site/t/original/i/68ba64f39b5417550fb8d302170bb706714b1b2cfc80bbde9fa6f25ebd347c6e/Lasso_4.jpg)
![](https://freight.cargo.site/t/original/i/3662ab336fd732cd011e4cb377634fd96831f50f11316454038bfe42cf97e40c/Lasso_5.jpg)
![](https://freight.cargo.site/t/original/i/022ee6a4bd2e18a0cb28101ee2065368df567c8623bdf4ce37cf72f46440e209/Lasso_2.jpg)