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The intent of the “LISTEN” campaign was different from previous PSA campaigns with its new focus on the support systems of people affected by this crisis. LISTEN also addressed the issue of moral stigma attached to alcohol and other drug use. We created the brand identity for the campaign and signature graphic elements, including the "soundwave" concept used to represent personal stories of addiction.
We also showed how the concept could be brought to life in physical as well as digital spaces. Places to listen…



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