Few retailers can deliver quality wine for under $5. Walmart can, but does it’s name add any value? For the world's largest retailer Marcus created a playful, approachable brand that we named Lucky Duck. This Duck likes to switch it up — check out the wines from Australia…
Naming
Brand design
Packaging
Brand design
Packaging
![](https://freight.cargo.site/t/original/i/0af0568149f421015bc79154f8b57d439c97d85ac9549a684945ebdfa1ba77d6/lucky-duck-animation.gif)