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Yellow worked with Pause For Thought to create a new brandmark to reflect a new approach to shapewear.

An iconic S was inspired by women who set things in motion at home at work and beyond. The new look celebrates every curve and shape, and the collective journey, as women shape the world around them. ‘Shapermint is revolutionizing the shapewear industry by empowering its community of women to feel more confident in their own skin’ – Reuters