Yellow was commissioned by Pause For Thought to create
a new brandmark to reflect a new approach to shapewear. An iconic S was
inspired by women who set things in motion at home at work and beyond. The new
look celebrates every curve and shape, and the collective journey, as women
shape the world around them.
‘Shapermint is revolutionizing the shapewear industry by empowering its community of women to feel more confident in their own skin’ – Reuters
‘Shapermint is revolutionizing the shapewear industry by empowering its community of women to feel more confident in their own skin’ – Reuters
Brandmark


