Working with Creed, Susan redesigned a Canadian skin care line to introduce it to the US market. The project included creating: a new name, a new brand identity and distinctive packaging.
Naming
Brandmark
Brand Architecture
Packaging
POS
Brandmark
Brand Architecture
Packaging
POS
![](https://freight.cargo.site/t/original/i/a8738693f214d5cf2e39eb65b1dabbb4bff95a17ca045bff7af0e9df0259c145/skinfix_1.jpg)
![](https://freight.cargo.site/t/original/i/68a8cadc2604dd7bb3280c639d442a035cdd16c488ec188dbee427b6d12b8bfb/skinfix_2.jpg)
![](https://freight.cargo.site/t/original/i/cf41b5d52778cc23e2984643c2f95511e5b99deae652cc7ef5a3f105a52666b0/skinfix_5.jpg)
![](https://freight.cargo.site/t/original/i/3a290d7a89cda2c0cdf15b800c3da8aa39c8fee1e5dcddb1de013f67b6391d1e/skinfix_4-copy.jpg)