Essentialism helps brands, just as it helps people, to determine what is vital and authentic and to eliminate everything else. To live by design and not by default. And it creates a platform for brand owners and designers to go BIG with the things that really make a difference.
what it can do
what it is!
A method that helps us to make choices on behalf of the brand; puts the brand first, and a focussed mindset that avoids over complication.
what it isn’t
A particular style of design.
The founders of Yellow have always been committed to a less is more / focussed approach to visual commnunication AND we were also inspired by Greg McKeowns 2014 book: Essentialism: The Disciplined Pursuit of Less ©2014 Greg McKeown (P)2014 Random House Audio.