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hello   ducks
Yellow is an essential design company. We help companies and brands focus on their essential intent, eliminate excess and go big with the things that really matter.

We deliver focussed design systems that are single-minded and truly distinctive. The partners work on every project — supported by an essential team of design specialists.

We balance senior level talent and experience with agility. We work from our studios in Brooklyn and Los Angeles.


what we do



insights
We combine a deep understanding of visual communication with strategic/intuitive analysis. Following a download on business/brand strategy, audience, competitive set and team interviews —we create a visual positioning and a visual platform to guide future brand communication.

brand architecture
Growing brands and business can lose focus and become visually confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.

verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT focus on human inspiration!

VISUAL IDENTITY
This is the focus of our studio. We bring your ‘purpose and proposition’ to life with the creative building blocks all brands need: from brandmark through to color palette, custom typography and imagery. 

packaging 
We have an additional focus on CPG. Including better-for-you food products, beauty, tech and beverage.

motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through sound and motion.

digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.

activation
We design the elements you need to launch your new brand, internally and externally. 

toolkits
In addition to files and digital assets, we provide concise brand toolkits to guide all touchpoints.


client experience



CPG + retail


Benjamin Moore
Bops
GH Bass
General Electric
Gillette
Lasso
Manduka
Philips
Swet Tailor
Toyota
Walmart


food + beverage


ABInBev
Arctic Zero
Burger King
Cocozen
Constellation Brands
Diageo
EVR
Grey Goose
Health Warrior
Kellogg’s
La Baleine
Moët Hennessy
Monster Energy
Pepsi
Saffron Road
Selvarey
Solid Gold
Snak Club
Threshers
Tsingtao
Vega One
Wild Turkey
UCAN


personal care


Avon
Colgate Palmolive
Frederic Fekkai
GSK
Hercut
Shapermint
Skinfix
Unilever
Victoria’s Secret
Wexler

professional services


Daignault Iyer
ElPaso Energy
Givaudan
Go Forth Boldly
Halo Solar
SAP

environmental


AION
Franklin Commons
Harrison Somerset
Marine Terrace
Marriott
Related

media


Parallel Histories
Topos
Viacom
101 Studios

non-profit


Adler Planetarium
Artwagen
Getty Museum
Glass Foundation
Lymphoma Found.
Mindfulness w.o. Borders
Color Council