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hello   ducks
Yellow is an essential design company. We help brands to focus on their essential intent, to eliminate excess and to go big with the things that really matter.

We deliver integrated design systems that are single-minded and truly distinctive — and brand strategy that is precise and meaningful. The two are tied together.Every project is owned by two partners — a strategy lead and a design lead — supported by an essential team of design specialists.

We balance senior level talent and experience with agility and we work lean at all times, from our studio in Brooklyn and one in Los Angeles.


what we do



insights
We provide strategic/intuitive analysis with a deep understanding of visual communication. Following a download on brand strategy, target audience, competitive set and team interviews: we create a visual positioning and a visual platform to guide future communication.

brand architecture
Growing brands and business can lose focus and become confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.

verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT always allow time for the inspired leap!

visual identity
We bring your purpose and proposition to life with the creative building blocks all brands need: from logo and color palette through to custom typography and imagery.

motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through motion.

digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.

activation
We design the elements you need to launch your new brand, internally and externally.

toolkits
In addition to files and digital assets, we provide a concise brand toolkit for brandmark application.


client experience



consumer goods + retail


Benjamin Moore
Bops
GH Bass
General Electric
Gillette
Lasso
Manduka
Philips
Swet Tailor
Toyota
Walmart


food + beverage


ABInBev
Arctic Zero
Burger King
Cocozen
Constellation Brands
Diageo
EVR
Grey Goose
Health Warrior
Kellogg’s
La Baleine
Moët Hennessy
Monster Energy
Pepsi
Saffron Road
Selvarey
Solid Gold
Snak Club
Threshers
Tsingtao
Vega One
Wild Turkey
UCAN


personal care


Avon
Colgate Palmolive
Frederic Fekkai
GSK
Hercut
Skinfix
Unilever
Victoria’s Secrt.
Wexler

professional services


ElPaso Energy
Givaudan
Go Forth Boldly
Halo Solar
SAP

environmental


AION
Franklin Commons
Harrison Somerset
Marine Terrace
Marriott
Related

media


Parallel Histories
Topos
Viacom
101 Studios

non-profit


Artwagen
Getty Museum
Glass Foundation
Lymphoma Found.
Mindefulness w.o. borders