Yellow is an essential design company. We help brands to focus on their essential intent, to eliminate excess and to go big with the things that really matter.
We deliver integrated design systems that are single-minded and truly distinctive — and brand strategy that is precise and meaningful. The two are tied together.Every project is owned by two partners — a strategy lead and a design lead — supported by an essential team of design specialists.
We balance senior level talent and experience with agility and we work lean at all times, from our studio in Brooklyn and one in Los Angeles.
what we do
insights
We combine a deep understanding of visual communication with strategic/intuitive analysis. Following a download on brand strategy, target audience, competitive set and team interviews: we create a visual positioning and a visual platform to guide future brand communication.
brand architecture
Growing brands and business can lose focus and become confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.
verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT always allow time for the inspired leap!
visual identity
We bring your purpose and proposition to life with the creative building blocks all brands need: from logo and color palette through to custom typography and imagery.
motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through sound and motion.
digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.
activation
We design the elements you need to launch your new brand, internally and externally.
toolkits
In addition to files and digital assets, we provide concise brand toolkits for brandmark application.
We deliver integrated design systems that are single-minded and truly distinctive — and brand strategy that is precise and meaningful. The two are tied together.Every project is owned by two partners — a strategy lead and a design lead — supported by an essential team of design specialists.
We balance senior level talent and experience with agility and we work lean at all times, from our studio in Brooklyn and one in Los Angeles.
what we do
insights
We combine a deep understanding of visual communication with strategic/intuitive analysis. Following a download on brand strategy, target audience, competitive set and team interviews: we create a visual positioning and a visual platform to guide future brand communication.
brand architecture
Growing brands and business can lose focus and become confusing internally and externally. We are excited to bring clarity to brand communication and messaging —for current and new business needs.
verbal identity
We believe in a logical but creative approach to naming. We utilize systems and data BUT always allow time for the inspired leap!
visual identity
We bring your purpose and proposition to life with the creative building blocks all brands need: from logo and color palette through to custom typography and imagery.
motion identity
Your brand’s expression is more than just a fixed logo. We will develop its ability to communicate through sound and motion.
digital design
We’ll help you translate the your identity into an intuitive interface, to help your brand thrive in the digital space.
activation
We design the elements you need to launch your new brand, internally and externally.
toolkits
In addition to files and digital assets, we provide concise brand toolkits for brandmark application.